Teder brings the vacation rental to the next level by strictly controls the quality of the listing and combines smart home technology with their app so that the traveler can manage everything in one place. Not like AirBnB, most of the rentals are managed by amateur hosts, and that creates potential risks like privacy, security, city regulations, unreliable customer service, etc. Teder is here to change them, aiming to be the leading customer-centric, technology-driven, hospitality brand that empowers people to discover what’s possible.
We helped Teder in the very early stage of designed their visual identity, capturing the new startup’s excitement and value in a new logo and product aesthetic. We then built a high-level of design mockup to help them fundraising from investors.
- Branding Strategy
- Logo Design
- User Flow Strategy
- User Experience Design
- User Interface Design
- Pitch Deck Design
Teder began meetings with investors in July, 2019 and looking to fund $7M. The first meeting was very positive and they continue to meet with more investors to negotiate the best possible deal.
PHASE ONE: The Company, The Product
Teder’s founders have an excellent taste in design and aesthetic. They know what their brand’s position and the design direction clearly, and in our experience, this is a good sign of a well-established-to-be business. We started with a kick-off meeting, discussing the brief idea and business model with CEO Chris and Co-Founder Steve.
The difference between Teder and general short-term rental platforms are Teder has a higher qualification of listing on their platform, strict game rules to protect the host and guest. They make sure their guests have a high quality of time during the stay. In other words, Teder provides 5-star hotels service on the short-term rental market.
PHASE ONE: Strategy & Approach
Vacation home rental or real estate rental platform is a hot startup topic since AirBnB got good traction globally in the past years, so in order for Teder to stand out and impressed investors, a profitable business model is essential. On the other hand, how to fast build up the “authority type of feel” first impression for the user is also critical.
Therefore, we first started with the research and define what a “quality” means for the general public, what elements can trigger this emotion. Would it be brand recognition like LV, Coach, Tesla? Would it be the price tag? If it’s brand recognition, then something must be responsible for this reaction.
In our past experience, demoing the product mockup to the investor should be straight to the point. Showcase all product features is feeling great and secure for the founder, but the most effective way is by showing the best competitive features and do it hard. So the top priority of the user flow is to map out a clear path that tells enough information about the core features for not just how the user can smoothly navigate the product, but also how to generate revenues.
PHASE TWO: Logo
The extreme level of clean, modern and minimal font combined with frequency symbol tells the world that we provide premium hospitality service.
We called the company Teder because it means frequency in Hebrew. Teder is the number of repeated events that occur in a given period. We believe our guests will repeat their stay over their lifetime.” -Chris Jones, CEO
PHASE TWO: Style Direction
We created multiple versions to explore different direction to defined the unique brand value.
The final design is inspired by the marble stone, yes, The Stone. During the research phase, we found out that the marble stone plays an important rule of quality, visually. This element fit Teder’s brand very well.
Clean, modern and minimal – Chris Jones, CEO
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